Creative Strategist & Performance Video Editor
Selected Work
Pixel Art Ad
Direct-Response VSL
Problem-Solution Ad
Claymation Creative
Performance & Results
01 / Brand Growth at Scale
Creative contribution / performance editing
I worked with the brand during a period where it grew from roughly A$200K to A$1M in monthly revenue.
My role was on the creative side — helping produce and iterate direct-response ads while the brand was scaling.
To be clear, I wasn’t the only reason the brand grew. There were multiple factors involved. But I was part of the creative process during that growth, and the full breakdown shows the numbers before and after.
Watch Full Breakdown →
Creative Strategy + Ad Production
The brand already had a few campaigns running, but most of them were sitting around 1.2x–1.7x ROAS.
I created a new batch of ads with new hooks and angles, and the new campaign started at 4.75x ROAS.
It was still early — only 7 purchases at the time — so I wouldn’t call it a proven winner yet. But it was a strong start compared to the previous campaigns.
Watch Full Breakdown →
Performance Editing + Creative Execution
I produced 200+ direct-response VSL ads for an 8-figure supplement brand, working across different angles, hooks, and iterations.
Below are a few examples that show the range of creative I worked on.
View VSL Examples →
04 / Search Arbitrage
Over roughly 3 months / Creative Strategy + Media Buying
I worked on search arbitrage campaigns where I handled both the creative side and media buying.
Over roughly three months, we spent €123K+ and generated €13.8K in profit.
It wasn’t e-commerce, but it gave me a lot of experience testing creatives, reading performance, and making decisions with real budget behind them.
Let’s turn strong ideas into high-performing creatives together.
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